Over the last several week's we have seen the safety of the vehicles of one of the largest foreign automaker's as well as the integrity of their corporate managment come into question. Recently Toyota has experienced a rash of recalls in an ever growing safety crisis for the company. Several recalls include problems with new electrical power steering actuators, sticking gas pedals or pedals being jammed in by floor mats, and even unresponsive brakes. These issues have led to a increasing number of injuries and even in some cases death. Although it is not unusual for a few poorly manufactured vehicles with issues to make it to the market from any automaker, the growing number of complaints from consumers of Toyota's vehicles has forced Toyota to make massive recalls of several of its models to ensure consumer safety as well as keeping the image of the company intact.
At this point many critics decry that Toyota has already tainted its image to its American customers with its slow response to the growing problems with its vehicles. These critics claim that the company has drug its feet in resolving the issues until just recently as more and more safety issues have come to light. Toyota's president Akido Toyoda has endeavored to maintain and repair Toyota's soiled image by apologizing repeatedly for the safety problems and vowing changes within the company. Toyoda has also recently accepted an invitation to meet with U.S. lawmakers as investigations are launched into the problems at hand with Toyota vehicles. As the recall issues are resolved and the investigation moves forward many wait to see what changes will come to Toyota and the ultimate result of the current crisis.
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